Donald A. Barclay

Serving Online Customers

Lessons for Libraries from the Business World

• Gebundenes Buch

Produktbeschreibung

To compete in the digital age, libraries must provide outstanding customer service to their virtual users. Serving Online Customers: Lessons for Libraries from the Business World is a practical guide to help libraries adopt and adapt the best practices of e-business for their own online operations.

Produktdetails

• Verlag: Rowman & Littlefield Publishers
• Seitenzahl: 232
• Erscheinungstermin: 1. August 2014
• Englisch
• Abmessung: 235mm x 157mm x 18mm
• Gewicht: 535g
• ISBN-13: 9780810893177
• ISBN-10: 0810893177
• Artikelnr.: 40699266

Autorenporträt

Donald A. Barclay is the interim university librarian at the University of California, Merced, where he has worked since 2002. He previously worked at libraries in New Mexico and Texas.

Inhaltsangabe

Introduction Chapter 1: Living in the Market: Libraries And Businesses
Chapter 2: What Librarians Can Learn from the Business Literature Chapter
3: Unlikely Sources: What Librarians Can Learn from the Shady Side of the
Web Chapter 4: Understanding the Self-Service Experience in the Online
Environment Chapter 5: Services for Remote Users: Librarians in Search of a
Niche Chapter 6: Online Education: Will the Twenty-First Century Library Be
on Board? Chapter 7: Designing Websites: Trust And Flow Chapter 8:
Artificial Intelligence in the Library: The Time Is Some Day (Maybe)
Chapter 9: Assessment in the Online Environment: An Unmet Challenge About
the Author