Donald A. Barclay

Serving Online Customers

Lessons for Libraries from the Business World

• Broschiertes Buch

Produktbeschreibung

To compete in the digital age, libraries must provide outstanding customer service to their virtual users. Serving Online Customers: Lessons for Libraries from the Business World is a practical guide to help libraries adopt and adapt the best practices of e-business for their own online operations.

Produktdetails

• Verlag: RLPG/Galleys
• Seitenzahl: 232
• Erscheinungstermin: 23. Juli 2014
• Englisch
• Abmessung: 229mm x 152mm x 14mm
• Gewicht: 383g
• ISBN-13: 9780810887329
• ISBN-10: 0810887320
• Artikelnr.: 40703866

Autorenporträt

By Donald A. Barclay

Inhaltsangabe

Introduction Chapter 1: Living in the Market: Libraries And Businesses
Chapter 2: What Librarians Can Learn from the Business Literature Chapter
3: Unlikely Sources: What Librarians Can Learn from the Shady Side of the
Web Chapter 4: Understanding the Self-Service Experience in the Online
Environment Chapter 5: Services for Remote Users: Librarians in Search of a
Niche Chapter 6: Online Education: Will the Twenty-First Century Library Be
on Board? Chapter 7: Designing Websites: Trust And Flow Chapter 8:
Artificial Intelligence in the Library: The Time Is Some Day (Maybe)
Chapter 9: Assessment in the Online Environment: An Unmet Challenge About
the Author