Sesame Street - Jensen, Helle Strandgaard (Associate Professor of Contemporary Cultu
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Sesame Street: A Transnational History tells the story of how the American TV show became a global brand. Based on archival research across seven countries, the book demonstrates how Sesame Street, from the very beginning, was a commodity assertively marketed all over the world. Author Helle Strandgaard Jensen deftly examines the sophisticated sales strategies crafted to promote the show-and why they did not always work. Seeing the sales from the perspective of both the vendor and potential vendees, the book lays bare a cultural clash of international proportions rooted in divergent approaches…mehr

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Produktbeschreibung
Sesame Street: A Transnational History tells the story of how the American TV show became a global brand. Based on archival research across seven countries, the book demonstrates how Sesame Street, from the very beginning, was a commodity assertively marketed all over the world. Author Helle Strandgaard Jensen deftly examines the sophisticated sales strategies crafted to promote the show-and why they did not always work. Seeing the sales from the perspective of both the vendor and potential vendees, the book lays bare a cultural clash of international proportions rooted in divergent approaches to childhood, education, and television production that are still around today.
Autorenporträt
Helle Strandgaard Jensen is Associate Professor in the Department of History and Classical Studies at Aarhus University, Denmark. She is the author of From Superman to Social Realism: Children's Media and Scandinavian Childhood. She holds a Ph.D. in History from the European University Institute in Florence, Italy, and has been a visiting fellow at universities in the UK, the US, Norway, and Sweden. Her work has appeared in Media History; Journal of Children and Media; Media, Culture & Society; Journal for the History of Childhood and Youth; The Programming Historian, and elsewhere. She holds a shared directorship at the Center for Digital History Aarhus. She lives in Åbyhøj, Denmark, and her favorite time is spent cooking, reading, and playing video games with her family.