Seven Stories Every Salesperson Must Tell - Adams, Mike
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How do the best salespeople connect, influence and persuade? With stories. 'Seven Stories Every Salesperson Must Tell' takes you on a high-stakes sales journey, using stories to establish rapport and trust, deliver insight, inspire action and close the deal, and in doing so win new friends and collaborators. When you share purposeful stories in your client conversations, you'll create more new business than you thought possible. Sharing more than 50 stories from around the world, Mike draws on his diverse international sales career to teach and demonstrate the power of storytelling - from…mehr

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Produktbeschreibung
How do the best salespeople connect, influence and persuade? With stories. 'Seven Stories Every Salesperson Must Tell' takes you on a high-stakes sales journey, using stories to establish rapport and trust, deliver insight, inspire action and close the deal, and in doing so win new friends and collaborators. When you share purposeful stories in your client conversations, you'll create more new business than you thought possible. Sharing more than 50 stories from around the world, Mike draws on his diverse international sales career to teach and demonstrate the power of storytelling - from first hello to signed contract. You'll learn stories to help you: Establish rapport and trust Present challenging insights Differentiate your solution Share your company values Unstick negotiation stand-offs Create better business outcomes. This book will change the way you think about selling. Rather than seeing your role as that of a transactional deal closer, you'll become a story master, creating new stories for your clients.
Autorenporträt
Mike S. Adams graduated from Mississippi State University in 1993 with a PhD in criminology and became a professor at the University of North Carolina at Wilmington (UNCW). He also wrote columns for Townhall and The Daily Wire and spoke frequently on first amendment and pro-life issues. Although Mike twice won the Faculty Member of the Year Award, in 2006, he was denied a promotion to full professor and filed suit in federal court, alleging that UNCW had retaliated against him. The lawsuit set up a legal challenge concerning whether Garcetti v. Ceballos (2006) applied to college professors. In 2014, Mike finally won before a jury in federal court in North Carolina. He passed away in 2020.