The following research proposes an analysis of contemporary sex-affective relations in the cyberspace scenario, tracing this type of relations with the sexuality device, since this device is able to readjust to the changes it may undergo as a result of its own functionality. Following this idea, we have linked the device of sexuality as a functional element of the implementation of neoliberalism, this being the hypothesis put forward in this work. Based on the work of Foucault and authors such as Lipovetsky and Bauman, we have made an interpretation that allows us to point out sexuality as a device of power that in neoliberalism has sought the work that individuals do with themselves in order to define themselves as entrepreneurs of themselves and therefore to be active in the economic game as human capital.