SEX APPEALS INFLUENCE IN MARKETING OF GOODS AND SERVICES - Tarlumun, Iorlumun;Mngukeghen Agatha, Tyowuhe;Nguemo Ujia, Esther
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"Sex Appeals Influence in Marketing of Goods and Services" by Iorlumun Tarlumun, Esther Nguemo Ujia, and Agatha Mngukeghen Tyowuhe explores the historical evolution and contemporary impact of sex appeal in advertising. It discusses the use of sexual imagery to attract consumer attention, examines the ethical considerations and controversies surrounding this advertising strategy, and emphasizes the delicate balance between captivating audiences and maintaining brand integrity. The study aims to illuminate the complexities of incorporating sex appeal in advertisements, considering its…mehr

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Produktbeschreibung
"Sex Appeals Influence in Marketing of Goods and Services" by Iorlumun Tarlumun, Esther Nguemo Ujia, and Agatha Mngukeghen Tyowuhe explores the historical evolution and contemporary impact of sex appeal in advertising. It discusses the use of sexual imagery to attract consumer attention, examines the ethical considerations and controversies surrounding this advertising strategy, and emphasizes the delicate balance between captivating audiences and maintaining brand integrity. The study aims to illuminate the complexities of incorporating sex appeal in advertisements, considering its effectiveness, societal perceptions, and implications for brand reputation in the Nigerian market.
Autorenporträt
Iorlumun Tarlumun is a native of Shangev ya, a small village in Kwande Local Government of Benue State-Nigeria. He is a graduate of mass communication from the prestigious Benue state university, Makurdi-Nigeria. Gentleman is a passionate writer who is interested in exploring different areas of human endeavours and providing solutions to society.