Lynda Nwaizu

Sexism in TV Adverts

Covenant University students' perception of sexism

• Broschiertes Buch

Produktbeschreibung

The criteria for beauty or to be the perfect woman for advertisers is: women must be very thin with big breast and have flawless skin. It is a known thing that thin people naturally do not have big breast thus most of the images we see in advertisement are not real as the models they use have had surgeries in other to meet the criteria advertisers want. With this artificial creation of beauty, advertisers have made women feel insecure about themselves and made them believe that it is by using my product or service that you can become like the model in the advertisement thus, they are creating a reality for their audience that do not exist. Sexuality is considered as a powerful tool for marketing and advertising. Post advertising response studies have shown that sexuality in advertisement can be effective for attracting people s interest, holding that interest and convincing people to take action i.e. buying the product.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Aufl.
• Seitenzahl: 132
• Englisch
• Abmessung: 220mm
• ISBN-13: 9783659166723
• ISBN-10: 3659166723
• Artikelnr.: 36159838

Autorenporträt

Nwaizu Lynda was born in Lagos, Nigeria, on February 16, 1989, and grew up in Lagos. She is the daughter of Mr and Mrs Alfred Nwaizu. She has three sisters, and three brothersShe attended B.Sc. Public Relations and Advertising in Covenant University and MSc in Management and Marketing in Birmingham City University.