This volume provides an in-depth examination of the role of sexuality in consumers' life course and in the marketing of products and services.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Athanasia Daskalopoulou is Senior Lecturer in Marketing at the University of Liverpool. Daniela Pirani is Senior Lecturer in Marketing at the University of Liverpool. Jacob Ostberg is Professor of Marketing at Stockholm Business School, Stockholm University.
Inhaltsangabe
1: Introduction to Sexuality in Marketing and Consumption Part 1: Uncovering the Field: Lenses for the Study of Sexuality 2: Mapping Religion Spirituality and Sexuality in Consumer Research 3: Consumer Sexual Well-Being Gender and Health 4: The Tapestry of Sex Gender and Sexuality in Marketing and Consumer Research: From "Sex Sells" to Queer Theory Part 2: Queer and Feminist Theorising of Sexuality and the Marketplace 5: Queering Intersectionality and Sexuality Studies 6: The Queer Necropolitics of the Bisexual Inappropriate/d Other: The Lively Abandonments of LGBTQ+ Theory 7: The LOOP Framework: Mapping the Marketplace Landscape of Relationships between Brands and Queerness 8: Conceptualising the Algorithmic Queerness in Digital Marketing Space Part 3: Consumption and Sexuality in Context 9: Being vs. Getting a Brazilian: Colonial Imaginaries of Sexuality 10: Midlife Liminal Identities and Consumption: A Sociology of Sexuality Perspective on 'And Just Like That' 11: The Female Gaze: Consuming Sexualised Male Bodies in Chinese Consumer Culture 12: The Institution of Heterosexuality: Connecting Women's Sexualized Inequality from Pornography to Online Dating Platforms 13: Love in a Digital Age: The Technological Mediation of Intimate and Sexual Relationships 14: Myself Included? The Politics of Epistemic Exclusion and Excluding Better
1: Introduction to Sexuality in Marketing and Consumption Part 1: Uncovering the Field: Lenses for the Study of Sexuality 2: Mapping Religion Spirituality and Sexuality in Consumer Research 3: Consumer Sexual Well-Being Gender and Health 4: The Tapestry of Sex Gender and Sexuality in Marketing and Consumer Research: From "Sex Sells" to Queer Theory Part 2: Queer and Feminist Theorising of Sexuality and the Marketplace 5: Queering Intersectionality and Sexuality Studies 6: The Queer Necropolitics of the Bisexual Inappropriate/d Other: The Lively Abandonments of LGBTQ+ Theory 7: The LOOP Framework: Mapping the Marketplace Landscape of Relationships between Brands and Queerness 8: Conceptualising the Algorithmic Queerness in Digital Marketing Space Part 3: Consumption and Sexuality in Context 9: Being vs. Getting a Brazilian: Colonial Imaginaries of Sexuality 10: Midlife Liminal Identities and Consumption: A Sociology of Sexuality Perspective on 'And Just Like That' 11: The Female Gaze: Consuming Sexualised Male Bodies in Chinese Consumer Culture 12: The Institution of Heterosexuality: Connecting Women's Sexualized Inequality from Pornography to Online Dating Platforms 13: Love in a Digital Age: The Technological Mediation of Intimate and Sexual Relationships 14: Myself Included? The Politics of Epistemic Exclusion and Excluding Better
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