"This book is a personal, practical, and inspirational guide for scientists and other technically trained professionals who seek to be more effective and empathetic in their writings for professional and nontechnical audiences"--
"This book is a personal, practical, and inspirational guide for scientists and other technically trained professionals who seek to be more effective and empathetic in their writings for professional and nontechnical audiences"--
Brandon Brown is a biophysicist. He is Professor of Physics and communications specialist at the University of San Francisco. The author of Planck: Driven by Vision, Broken by War, Brown has written for Slate, Smithsonian, and Scientific American and served as Deputy Director at the Green Science Policy Institute and a Senior Writing Coach for the Strictly Speaking Group.
Inhaltsangabe
Foreword by Julia Schaletzky ix 1 Me, You, and This Book 1 2 Tension 15 3 Structure: Mapping the Reader's Path 4 Audience: For Whom the Keys Click 49 5 Improving Sentences 67 6 Science-Specific Considerations 87 7 Numbers on the Brain 117 8 Details and Anecdotes 139 9 The Pros and Cons of Metaphor 153 10 Speaking Science 169 11 STEM Phenotypes 197 12 Communicating at Different Social Scales 211 13 Communicating Calamity 243 Acknowledgments 267 Appendix: Fixing Example Sentences 269 Notes 275 Index 287
Foreword by Julia Schaletzky ix 1 Me, You, and This Book 1 2 Tension 15 3 Structure: Mapping the Reader's Path 4 Audience: For Whom the Keys Click 49 5 Improving Sentences 67 6 Science-Specific Considerations 87 7 Numbers on the Brain 117 8 Details and Anecdotes 139 9 The Pros and Cons of Metaphor 153 10 Speaking Science 169 11 STEM Phenotypes 197 12 Communicating at Different Social Scales 211 13 Communicating Calamity 243 Acknowledgments 267 Appendix: Fixing Example Sentences 269 Notes 275 Index 287
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