Shift in Consumer Preferences Regarding Soft Drinks - Bukhari, Syeda Sani-e-Zahra
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This research work may help Soft drink businessess to design their marketing schemes, to target potential consumers. It provides and discusses a scenario of shift in consumer preferences in terms of soft drinks with the few reasons that has induced the sudden shift of preferences. Along with this, it also highlights the idea in customer's mind regarding the soft drink whether its carbonated or non-carbonated.

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Produktbeschreibung
This research work may help Soft drink businessess to design their marketing schemes, to target potential consumers. It provides and discusses a scenario of shift in consumer preferences in terms of soft drinks with the few reasons that has induced the sudden shift of preferences. Along with this, it also highlights the idea in customer's mind regarding the soft drink whether its carbonated or non-carbonated.
Autorenporträt
Syeda Sani e Zahra Bukhari is a Gold Medalist Homoeopathic Physician, a Marketing consultant and a freelancer from Pakistan. She holds a Master degree in Business Administration. A multi-talented lady, operating online handmade jewellery business as a part time activity that indicates her special interest in online marketing and small businesses.