1. Virtual events with Los Angeles, New York, and San Francisco bookstores 2. Virtual events with the Academy of Motion Picture Arts 3. Author has hired an outside publicist to help with media hits 4. Author bought a New York Times ad for her previous book Search Heartache and will be buying big advertising for this one, as well 5. Book Club guides 6. Author is daughter of Karl Malden, and will use her network to help with customer excitement 7. We'll be putting together a map of San Francisco, where the major events of the book take place
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