Arthur Asa Berger

Shop 'Til You Drop

Consumer Behavior and American Culture

• Gebundenes Buch

Produktbeschreibung

Are Americans obsessed with shopping? Shop 'til You Drop is a lively look at our consumer culture and its role in our everyday lives and society. Arthur Asa Berger considers the sacred roots of consumer culture, the demographics of consumption, theories about competing cultures, and the semiotics of shopping. Accessibly written and entertaining, this book is ideal for courses in cultural studies, advertising, and American studies, as well as for anyone curious about our nation's drive to consume.

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Produktdetails

• Verlag: Rowman & Littlefield Publishers
• Seitenzahl: 152
• Erscheinungstermin: 1. Dezember 2004
• Englisch
• Abmessung: 238mm x 156mm x 14mm
• Gewicht: 354g
• ISBN-13: 9780742536906
• ISBN-10: 0742536904
• Artikelnr.: 13852955

Autorenporträt

By Arthur Asa Berger

Inhaltsangabe

Chapter 1 Acknowledgments Chapter 2 Preface Chapter 3 1 What Are Consumer
Cultures? Chapter 4 2 Data on Consumer Cultures Chapter 5 3 The Act of
Consumption Chapter 6 4 Perspectives on Consumption Chapter 7 5 The
Semiotics of Shopping Chapter 8 6 Malls and the American Consumer Culture
Chapter 9 7 Tourism and Consumer Culture Chapter 10 8 Buyer's Remorse
Chapter 11 References