Shoppers Avenue is a project which aims to create a digital ecosystem, enabling social interaction with an intuitive design and interface, promoting trade in an all-in-one commercial hub. This means that apart from the traditional eCommerce medium of transactions and product delivery, this system encourages customer-to-customer instant interaction and product discussions. Tools such as Adobe Integrated Run Time 2.0 SDK, Adobe Flash CS4, PhP and MySQL on a programming level and a physical touch enabled table was used to to enhance the experience.