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Peoples associations with airports are mainlydominated by the transport function. In recentyears, many airports have developed large shoppingexperience areas. The research project presented inthis book examines passengers' shopping behaviourand motivation in order to better cater tocustomers' needs.In a first step the author reviews latest literaturein the field of shopping motivation in general andairport shopping typologies in particular. In thesecond part of the analysis, the empirical study isintroduced: A survey of airport shoppers wascarried out at several international airports toreveal passengers' motives to shop at the airportenvironment. The data allows to extract a newtypology of airport shoppers.This comprehensive book provides innovative insightsfor retailers as well as for airport facilityplanners and is a valuable contribution in the fieldof shopping behaviour of air travellers.