Torben Juul Andersen (Copenhagen Business School)

Short Introduction to Strategic Management

• Broschiertes Buch

Produktbeschreibung

An expert account of strategic management and its contemporary challenges, combining conventional analytical approaches with dynamic strategy making. The author presents key concepts and theories in an accessible manner, ready to be applied in management practice, and includes many short real-world examples to illustrate issues in specific business contexts.

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Produktdetails

• Cambridge Short Introductions to Management
• Verlag: Cambridge University Press
• Seitenzahl: 311
• Erscheinungstermin: 9. Juli 2013
• Englisch
• Abmessung: 216mm x 136mm x 17mm
• Gewicht: 440g
• ISBN-13: 9781107671355
• ISBN-10: 1107671353
• Artikelnr.: 36957135

Autorenporträt

Torben Juul Andersen is Professor of Strategy and International Management at the Copenhagen Business School where he teaches an MBA course in Strategic Management, and he is Associate Dean of the MBA Program. He has held positions as Vice President at Citibank/Citicorp Investment Bank, London, Senior Vice President at Unibank A/S, Managing Director of SDS Securities A/S, Copenhagen and Senior Consultant at PHB Hagler Bailly, Arlington. He is the author of numerous articles and books including Strategic Risk Management Practice (Cambridge University Press, 2010), Perspectives on Strategic Risk Management (2006) and Global Derivatives: A Strategic Risk Management Perspective (2005).

Inhaltsangabe

Preface; 1. The strategy concept; 2. Strategy formulation; 3. Strategy execution; 4. Integrative strategy; 5. Multinational corporate strategy; 6. Strategic leadership; Index.

Rezensionen

'The Short Introduction to Strategic Management gives a solid grounding in the strategy field and updates corporate decision makers on how to deal with contemporary challenges in turbulent business environments. This book makes a valuable contribution to the management literature.' Richard A. Bettis, Ellison Distinguished Professor of Strategy and Entrepreneurship, University of North Carolina, Chapel Hill