William Mazzarella

Shoveling Smoke

Advertising and Globalization in Contemporary India

• Broschiertes Buch

Produktbeschreibung

"Theoretically ambitious and yet firmly grounded in the concrete, William Mazzarella's brilliantly imaginative ethnography of advertising and consumer practices in India ranks among the very best of globalization studies. Students of global forms of modernity will have much to learn from this book."--Dipesh Chakrabarty, author of "Habitations of Modernity: Essays in the Wake of Subaltern Studies"

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Produktdetails

• Verlag: Duke University Press
• Seitenzahl: 364
• Erscheinungstermin: 5. August 2003
• Englisch
• Abmessung: 235mm x 147mm x 23mm
• Gewicht: 522g
• ISBN-13: 9780822331452
• ISBN-10: 0822331454
• Artikelnr.: 21272214

Autorenporträt

William Mazzarella

Inhaltsangabe

Illustrations vii
Acknowledgments ix
Introduction
1. Locations: Advertising and the New Swadeshi 3
2. Elaborations: The Commodity Image 37
Part One
3. Citizens Have Sex, Consumers Make Love: KamaSutra I 59
4. The Aesthetic Politics of Aspiration: KamaSutra II 99
Part Two
5. Bombay Global: Mobility and Locality I 149
6. Bombay Local: Mobility and Locality II 185
Part Three
7. Indian Fun: Constructing "the Indian Consumer" I 215
8. Close Distance: Constructing "the Indian Consumer" II 250
Notes 289
Works Cited 331
Index 351