An inside look at the creation of several ad campaigns in the major Bombay ad agency and what they say about Indian national identity.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Illustrations vii Acknowledgments ix Introduction 1. Locations: Advertising and the New Swadeshi 3 2. Elaborations: The Commodity Image 37 Part One 3. Citizens Have Sex, Consumers Make Love: KamaSutra I 59 4. The Aesthetic Politics of Aspiration: KamaSutra II 99 Part Two 5. Bombay Global: Mobility and Locality I 149 6. Bombay Local: Mobility and Locality II 185 Part Three 7. Indian Fun: Constructing "the Indian Consumer" I 215 8. Close Distance: Constructing "the Indian Consumer" II 250 Notes 289 Works Cited 331 Index 351
Illustrations vii Acknowledgments ix Introduction 1. Locations: Advertising and the New Swadeshi 3 2. Elaborations: The Commodity Image 37 Part One 3. Citizens Have Sex, Consumers Make Love: KamaSutra I 59 4. The Aesthetic Politics of Aspiration: KamaSutra II 99 Part Two 5. Bombay Global: Mobility and Locality I 149 6. Bombay Local: Mobility and Locality II 185 Part Three 7. Indian Fun: Constructing "the Indian Consumer" I 215 8. Close Distance: Constructing "the Indian Consumer" II 250 Notes 289 Works Cited 331 Index 351
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