William Mazzarella

Shoveling Smoke

Advertising and Globalization in Contemporary India

• Gebundenes Buch

Produktbeschreibung

An inside look at the creation of several ad campaigns in the major Bombay ad agency and what they say about Indian national identity.

Produktdetails

• Verlag: Duke University Press
• Seitenzahl: 384
• Erscheinungstermin: 5. August 2003
• Englisch
• Abmessung: 243mm x 153mm x 31mm
• Gewicht: 658g
• ISBN-13: 9780822331094
• ISBN-10: 0822331098
• Artikelnr.: 21461282

Autorenporträt

William Mazzarella

Inhaltsangabe

Illustrations vii
Acknowledgments ix
Introduction
1. Locations: Advertising and the New Swadeshi 3
2. Elaborations: The Commodity Image 37
Part One
3. Citizens Have Sex, Consumers Make Love: KamaSutra I 59
4. The Aesthetic Politics of Aspiration: KamaSutra II 99
Part Two
5. Bombay Global: Mobility and Locality I 149
6. Bombay Local: Mobility and Locality II 185
Part Three
7. Indian Fun: Constructing "the Indian Consumer" I 215
8. Close Distance: Constructing "the Indian Consumer" II 250
Notes 289
Works Cited 331
Index 351