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  • Broschiertes Buch

Thanks to an onslaught of information from print media, trailers, internet discussion, merchandising, podcasts, and guerrilla marketing, we generally know something about upcoming movies and TV shows well before they are even released or aired. This book examines the world of film and television that exists before and after the show.

Produktbeschreibung
Thanks to an onslaught of information from print media, trailers, internet discussion, merchandising, podcasts, and guerrilla marketing, we generally know something about upcoming movies and TV shows well before they are even released or aired. This book examines the world of film and television that exists before and after the show.
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Autorenporträt
Jonathan Gray is Hamel Family Distinguished Chair in Communication Arts, Professor of Media and Cultural Studies at the University of Wisconsin, Madison, and author and editor of numerous books, including Show Sold Separately: Promos, Spoilers, and Other Media Paratexts (2010), Fandom, Second Edition (2017), Keywords for Media Studies (2017), and Satire TV (2009), as well as Television Studies (with Amanda D. Lotz), and A Companion to Media Authorship (with Derek Johnson).