Signature Experience: Art and Science of Customer Engagement for Fashion&luxury Companies

Herausgeber: Saviolo, Stefania

• Broschiertes Buch

Produktbeschreibung

This book's vision is that fashion and luxury brands should ""craft"" the customer experience and the journey as they do with products, injecting creativity in all relevant touch-points. In crafting the experience not only physical and digital touch-points will be considered but also the importance of human touch-points.

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Produktdetails

• Verlag: Egea Spa - Bocconi University Press
• None
• Seitenzahl: 144
• Erscheinungstermin: 1. Oktober 2018
• Englisch
• Abmessung: 229mm x 155mm x 10mm
• Gewicht: 200g
• ISBN-13: 9788885486591
• ISBN-10: 8885486592
• Artikelnr.: 53066299

Autorenporträt

Stefania Saviolo is a Professor of Management and Technology at Bocconi University and SDA Bocconi School of Management in Milan, Italy. Since 2013 she has been Head of the Luxury & Fashion Knowledge Center at SDA Bocconi School of Management where in 2001 she also was the founding Director for the International Master in Fashion, Experience & Design Management. In 2014 she launched the first ever MOOC (Massive Open Online Course) on fashion and luxury management on the American educational platform Coursera. She serves as board member in listed companies such as Stefanel, TXT, and Natuzzi.