Preface Acknowledgments Part One: PREPARATION FOR VISUAL CREATIVITY 1. Creative Thinking: Getting "Outside the Box" 2. What is Visual Merchandising? 3. Core Design Strategies Part Two: PRACTICES AND STRATEGIES FOR THE SELLING FLOOR 4. Layout and Fixtures for Fashion Apparel 5. Fashion Apparel Wall Setups 6. Fashion Apparel and Accessory Coordination 7. Home Fashion Presentation Part Three: COMMUNICATING RETAIL ATMOSPHERICS 8. Signing 9. Lighting Part Four: VISUAL PRACTICES FOR NONTRADITIONAL VENUES 10. Grocery and Food Service Stores 11. Non traditional Retailing Part Five: TOOLS AND TECHNIQUES FOR MERCHANDISE DISPLAY 12. The Magic of the Display Window 13. Mannequins and Mannequin Alternatives 14. Building a Visual Merchandising Department Part Six: CAREER STRATEGIES 15. Visual Merchandising Careers Glossary Directory of Visual Merchandising Professionals References and Resources Index
Preface Acknowledgments Part One: PREPARATION FOR VISUAL CREATIVITY 1. Creative Thinking: Getting "Outside the Box" 2. What is Visual Merchandising? 3. Core Design Strategies Part Two: PRACTICES AND STRATEGIES FOR THE SELLING FLOOR 4. Layout and Fixtures for Fashion Apparel 5. Fashion Apparel Wall Setups 6. Fashion Apparel and Accessory Coordination 7. Home Fashion Presentation Part Three: COMMUNICATING RETAIL ATMOSPHERICS 8. Signing 9. Lighting Part Four: VISUAL PRACTICES FOR NONTRADITIONAL VENUES 10. Grocery and Food Service Stores 11. Non traditional Retailing Part Five: TOOLS AND TECHNIQUES FOR MERCHANDISE DISPLAY 12. The Magic of the Display Window 13. Mannequins and Mannequin Alternatives 14. Building a Visual Merchandising Department Part Six: CAREER STRATEGIES 15. Visual Merchandising Careers Glossary Directory of Visual Merchandising Professionals References and Resources Index
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