Silver Surfers - Roca Albertos, Raquel
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Did you know that our life expectancy is increasing by five hours every day? We have managed to live longer, to live better. The chronological age of the human being is lengthening to 100 years and biologically we are and look 10 years younger. At the same time, the shortage of births is causing a social aging rate of 150%. This will lead to an unusual demographic phenomenon: in 2050 there will be more people over 65 than under 5 years of age. This inverted social pyramid affects everything, especially work. The workforce will fall demographically on senior professionals in their 40s, 50s and…mehr

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Produktbeschreibung
Did you know that our life expectancy is increasing by five hours every day? We have managed to live longer, to live better. The chronological age of the human being is lengthening to 100 years and biologically we are and look 10 years younger. At the same time, the shortage of births is causing a social aging rate of 150%. This will lead to an unusual demographic phenomenon: in 2050 there will be more people over 65 than under 5 years of age. This inverted social pyramid affects everything, especially work. The workforce will fall demographically on senior professionals in their 40s, 50s and 60s who, despite being in the age bracket where most job discrimination, prejudice and invisible barriers are generated, want to continue contributing value and do not accept an invisible and inactive present-future. Silver surfers are generators and receivers of a new economy (silver economy), they energetically design their today while strategically planning their tomorrow. Our new long working life invites and compels us to develop as agile workers, continuously learning, to become solution explorers of the unknown. What competencies should we adopt, how can we value our talent and are companies ready? Now is the time for companies to generate a proper age management policy, because the future will be for robots, artificial intelligence and young people, yes, but in combination with the power of silver surfers, whose silver talent will make the difference.
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Autorenporträt
Raquel Roca es licenciada en Periodismo por la Universidad Complutense de Madrid. Ha trabajado en diversos medios de comunicación como Yo Dona, ELLE , Tele5 o Canal Sur, entre otros. Y es autora de Knowmads. Los trabajadores del futuro y de Y este crack ¿te suena? Es fundadora de la academia digital Silver.academy, profesora de Plan Estratégico Marca Personal del máster en Marketing de la Universidad Europea, consultora en KEMP, docentede los másteres Alta Dirección en The Valley Digital School y CX (Customer Experience) de LaSalle. También es speaker, consultora y docente en temas sobre transformación digital y cultural, futuro del trabajo, competencias digitales, marca personal, creatividad e innovación, learning agility o business storytelling para empresas como BBVA, L'Oréal, IKEA, Banco Santander, Pepsi, Coca Cola, Microsoft, Volvo, Walmart, Kellog's, Disney o Telefónica. Ha impartido conferencias en más de 15 países, en eventos como TEDxSevilla, Alestra Summit (México), ExpocapitalHumano (Chile), HR Amcham (Perú), HR Summit (Madrid), etc.