Alan Siegel, Irene Etzkorn

Simple

Conquering the Crisis of Complexity

• Gebundenes Buch

Produktbeschreibung

For four decades, Siegel and Etzkorn have been on the frontlines of the battle to make things simple. They have consulted with well-known organizations like Xerox, American Express, the NBA, and more to simplify their processes with dramatic results.

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Produktdetails

• Verlag: Grand Central Publishing
• Seitenzahl: 256
• Erscheinungstermin: 2. April 2013
• Englisch
• Abmessung: 211mm x 159mm x 27mm
• Gewicht: 439g
• ISBN-13: 9781455509669
• ISBN-10: 1455509663
• Artikelnr.: 34462275

Autorenporträt

Alan Siegel is the CEO of Siegelvision, a brand identity consultancy, and is the founder and Chairman Emeritus of global brand strategy firm Siegel+Gale. He is considered one of the country's leading authorities on business communications. Irene Etzkorn is a worldwide authority simplification. She has built Siegel+Gale's Simplification portfolio, and her clients include the nation's top banks, brokerage firms, insurance companies, utilities and health care providers.