Singapore Tourism Board
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High Quality Content by WIKIPEDIA articles! The Singapore Tourism Board is a statutory board under the Ministry of Trade and Industry of Singapore, tasked to promote the country's tourism industry. The board was first established in 1964 and was called the Singapore Tourist Promotion Board. In that year, there were 91,000 visitors. The primary task of STPB was to coordinate the efforts of hotels, airlines and travel agents to develop the fledging tourism industry of the country. Later, STPB began to initiate new marketing ideas to promote Singapore's image aboard. The board created the…mehr

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High Quality Content by WIKIPEDIA articles! The Singapore Tourism Board is a statutory board under the Ministry of Trade and Industry of Singapore, tasked to promote the country's tourism industry. The board was first established in 1964 and was called the Singapore Tourist Promotion Board. In that year, there were 91,000 visitors. The primary task of STPB was to coordinate the efforts of hotels, airlines and travel agents to develop the fledging tourism industry of the country. Later, STPB began to initiate new marketing ideas to promote Singapore's image aboard. The board created the Merlion, a symbol based on a Singapore mythical legend, that became an icon of the Singapore destination. The board also has been providing travel agent licensing and tourist guide training. STPB actively promotes the development of infrastructure, including the building of hotels and tourist attractions such as the Jurong Bird Park and Sentosa which now becomes a popupar resort island for both tourists and local visitors. The board also market the city as a convention venue and organised events to attract visitors.