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Because many startup founders do not have much time to read extensively, this book is deliberately short and as practical as possible. It offers a very simple framework, the eight-step SLAM process and the eight-step GRAND process designed to help ideators and entrepreneurs think about the viability of their startup in a highly structured way.

Produktbeschreibung
Because many startup founders do not have much time to read extensively, this book is deliberately short and as practical as possible. It offers a very simple framework, the eight-step SLAM process and the eight-step GRAND process designed to help ideators and entrepreneurs think about the viability of their startup in a highly structured way.
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Autorenporträt
Jon Warner is a noted speaker at businesses, colleges and conferences across the world. He also runs a 'virtual' startup accelerator called Silver Moonshots and lectures on entrepreneurship at UCLA, UC Riverside and at the University of Redlands, both in California, where he is based. Jon is also a prolific author, having published 40 books concerning business, management, leadership, entrepreneurship and innovation.