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  • Broschiertes Buch

Buying and selling are two sides of the same coin: to understand one, you need to understand the other. This flip book works the same way. Read this side first, then flip the book upside down to see the world from the opposite perspective. Good news: they meet in the middle. You can read this book as either a buyer or a seller, but ideally, you'll read both sides to understand how your counterparty thinks. The only ask is that you use this knowledge for good. Don't go ripping off the other side just because you know what they're thinking.

Produktbeschreibung
Buying and selling are two sides of the same coin: to understand one, you need to understand the other. This flip book works the same way. Read this side first, then flip the book upside down to see the world from the opposite perspective. Good news: they meet in the middle. You can read this book as either a buyer or a seller, but ideally, you'll read both sides to understand how your counterparty thinks. The only ask is that you use this knowledge for good. Don't go ripping off the other side just because you know what they're thinking.
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Autorenporträt
After 23 years of sales & marketing inside startups, enterprise software, electronics manufacturing and marketing agencies, Tom is focused on making the global economy slightly more efficient by improving how we buy and sell.Tom was co-founder of DealPoint, the first sales collaboration solution for customer-centric sales teams. He sold to Clari, the folks who created the revenue operations category and who now make the best revenue platform in the industry.Tom talks, listens, parents and squashes in Portland, Oregon and Brighton, England.