Sloganization in Language Education Discourse
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This volume focuses on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of concepts in current research that have become sloganized, this volume scrutinizes the discourse of language education, identifies popular slogans and reconstructs the sloganization processes.

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Produktbeschreibung
This volume focuses on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of concepts in current research that have become sloganized, this volume scrutinizes the discourse of language education, identifies popular slogans and reconstructs the sloganization processes.
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Autorenporträt
Barbara Schmenk is Professor of German and Applied Linguistics at the University of Waterloo, Canada. Stephan Breidbach is Professor of English Language Education, Humboldt-Universität zu Berlin, Germany. Lutz Küster is Professor of Romance Languages and Literatures/Teaching Methodology, Humboldt-Universität zu Berlin, Germany.