CB Bhattacharya

Small Actions, Big Difference

Leveraging Corporate Sustainability to Drive Business and Societal Value

• Broschiertes Buch

Produktbeschreibung

Based on interviews with 25 global multinational corporations, this book connects sustainability to the theory and principles of psychological ownership to propose a succinct, easy-to-digest model for managerial use.

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Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 218
• Erscheinungstermin: 2. Oktober 2019
• Englisch
• Abmessung: 234mm x 156mm x 12mm
• Gewicht: 342g
• ISBN-13: 9780367337568
• ISBN-10: 0367337568
• Artikelnr.: 57940853

Autorenporträt

CB Bhattacharya is the H. J. Zoffer Chair in Sustainability and Ethics at the Katz Graduate School of Business, University of Pittsburgh, Pennsylvania. He is a world-renowned expert in business strategy innovation aimed at increasing both business and social value. He is co-author of Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value and co-editor of Global Challenges in Responsible Business.

Inhaltsangabe

Introduction
Part 1: From Bystanders to Owners
1. The Unsustainability of "Sustainability"
2. The Power of Ownership
Part 2: Incubate: Contour and Concretize your Sustainability Domain
3. Contour
4. Concretize
Part 3: Launch: Entice and Enable Ownership
5. Entice
6. Enable
Part: 4: Entrench: Demystify, Enliven, and Expand Ownership
7. Demystify
8. Enliven
9. Expand
Conclusion