Based on interviews with 25 global multinational corporations, this book connects sustainability to the theory and principles of psychological ownership to propose a succinct, easy-to-digest model for managerial use.
Based on interviews with 25 global multinational corporations, this book connects sustainability to the theory and principles of psychological ownership to propose a succinct, easy-to-digest model for managerial use.
CB Bhattacharya is the H. J. Zoffer Chair in Sustainability and Ethics at the Katz Graduate School of Business, University of Pittsburgh, Pennsylvania. He is a world-renowned expert in business strategy innovation aimed at increasing both business and social value. He is co-author of Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value and co-editor of Global Challenges in Responsible Business.
Inhaltsangabe
Introduction Part 1: From Bystanders to Owners 1. The Unsustainability of "Sustainability" 2. The Power of Ownership Part 2: Incubate: Contour and Concretize your Sustainability Domain 3. Contour 4. Concretize Part 3: Launch: Entice and Enable Ownership 5. Entice 6. Enable Part: 4: Entrench: Demystify, Enliven, and Expand Ownership 7. Demystify 8. Enliven 9. Expand Conclusion
Introduction Part 1: From Bystanders to Owners 1. The Unsustainability of "Sustainability" 2. The Power of Ownership Part 2: Incubate: Contour and Concretize your Sustainability Domain 3. Contour 4. Concretize Part 3: Launch: Entice and Enable Ownership 5. Entice 6. Enable Part: 4: Entrench: Demystify, Enliven, and Expand Ownership 7. Demystify 8. Enliven 9. Expand Conclusion
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