Paul Wesslund

Small Business Big Heart

How One Family Redefined the Bottom Line

• Broschiertes Buch

Produktbeschreibung

Family. Business. Values. Community. What happens when you consciously chart a course for your life, a course guided by your ethics and values? What happens when you truly recognize and embrace community? So often business books tell us about how to earn more, how to make our businesses more remunerative, how to become more influential. Seldom do they address the small business and its impact on the life of its owners and those they employ. There are almost 30 million small businesses in the United States, employing over 56 million people, or 57 percent of people who work in the private sector. For the small business owner - for any business owner - life balance can be elusive. Too often family and relationships suffer as we pursue a career, letting workplace demands take precedence over all else. SMALL BUSINESS, BIG HEART is about a couple who, like many of us, lost their balance. But it is what they did next that makes their story inspiring. In their twenties Sal and Cindy Rubino dreamed of running a little café. Cindy had the chef's palate, Sal the marketing instincts. But things didn't go as planned. Returning to Cindy's hometown of Louisville, Kentucky, with their culinary school diplomas, Sal waited tables and Cindy found herself in a basement butchering chickens. Their first try at entrepreneurship-a pair of seafood restaurants-collapsed, driving them near bankruptcy and threatening to tear their family apart amid long workdays, restaurant party culture, and soul-crushing business competition. Reassessing their values and making family a priority over wealth, Sal and Cindy reinvented themselves. As they struggled to start a more modest restaurant, their new church family filled their tables with customers. Hiring refugees and people in addiction treatment provided long-term and loyal staff. And success followed. For anyone seeking to create a better-balanced life while building their business, the lessons learned from Sal and Cindy - perseverance, compassion, high standards, and living the same ethics in church, at home, and at work - could well be the secret of success.

Produktdetails

• Verlag: Highway 61 Communictions, LLC
• Seitenzahl: 242
• Erscheinungstermin: 13. Oktober 2020
• Englisch
• Abmessung: 216mm x 140mm x 14mm
• Gewicht: 347g
• ISBN-13: 9781734629101
• ISBN-10: 173462910X
• Artikelnr.: 59947458

Autorenporträt

Paul Wesslund grew up in St. Paul, Minnesota, where he went to Macalester College. He worked four years as a reporter and copyeditor at daily newspapers in North Dakota, then moved to Washington, DC, to work at the National Rural Electric Cooperative Association as an energy writer and managing communications and community involvement programs. He worked the next twenty years as editor of Kentucky Living magazine and vice president for communications for the Kentucky Association of Electric Cooperatives in Louisville, before retiring to do freelance writing and communications consulting, including writing the book Small Business, Big Heart: How One Family Redefined the Bottom Line.Paul is active in his church, St. Paul United Methodist in Louisville, where he helped start the Christian Action group that focuses on environmental and racial justice and church LGBTQ+ issues.He and his wife, Debbie, live in Louisville, Kentucky, and have a daughter, Emma, who works in the Washington, DC, area, where she is involved in local theater. When Paul's not writing, he's likely attending a concert or curating his collection of music that includes jazz, classical, alternative and classic rock, country, electronic, African Soukous, and especially the blues.