A guide to the nitty-gritty of small business This refreshingly straightforward book takes current and would-be entrepreneurs through the step-by-step process of starting, buying, or sustaining a small business. Discover whether entrepreneurship is for you and turn your business idea into a solid plan. Dig into jargon-free guidance on marketing, managing, and growing your business. Employee benefits, small business taxes, staying financially solvent--it's all in here, in terms anyone can understand. If you're itching to become your own boss, start with this guide. Inside... * Evaluating your…mehr
A guide to the nitty-gritty of small business This refreshingly straightforward book takes current and would-be entrepreneurs through the step-by-step process of starting, buying, or sustaining a small business. Discover whether entrepreneurship is for you and turn your business idea into a solid plan. Dig into jargon-free guidance on marketing, managing, and growing your business. Employee benefits, small business taxes, staying financially solvent--it's all in here, in terms anyone can understand. If you're itching to become your own boss, start with this guide. Inside... * Evaluating your finances * Building a business plan * Funding your business idea * Researching businesses to buy * Attracting loyal customers * Keeping an eye on the books * Hiring & retaining employees * Avoiding common mistakesHinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Eric Tyson, MBA, is a nationally recognized personal finance counselor, writer, and best-selling author of Personal Finance For Dummies and Investing For Dummies. Jim Schell is an accomplished serial entrepreneur, nonprofit founder, and executive. He spent twenty-five years as an entrepreneur and thirty years as a nonprofit founder and executive.
Inhaltsangabe
Introduction 1
Part 1: Getting Started with Small Business 7
Chapter 1: Is Small Business for You? 9
Chapter 2: Laying Your Personal Financial Foundation 27
Chapter 3: Finding Your Niche 43
Chapter 4: First Things First: Crafting Your Business Plan 61
Chapter 5: Making Financing, Ownership, and Organizational Decisions 83
Part 2: Buying an Existing Business 115
Chapter 6: Exploring Buying a Business 117
Chapter 7: Finding the Right Business to Buy 129
Chapter 8: Evaluating a Business to Buy 143
Chapter 9: Negotiating Terms and Sealing the Deal 163
Part 3: Running a Successful Small Business 175
Chapter 10: The Owner's Responsibilities in the Start-Up and Beyond 177
Chapter 11: Marketing: Products, Pricing, Distribution, Promotion, and Sales 205
Chapter 12: Tapping Technology 241
Chapter 13: Keeping Your Customers Loyal 251
Chapter 14: Managing Profitability and Cash 263
Chapter 15: Learning from the Experiences of Others 289
Part 4: Keeping Your Business in Business 303
Chapter 16: Finding and Keeping Superstar Employees 305
Chapter 17: Providing Employee Benefits 335
Chapter 18: Handling Regulatory and Legal Issues 355
Chapter 19: Mastering Small-Business Taxes 369
Chapter 20: Cultivating a Growing Business 383
Part 5: The Part of Tens 405
Chapter 21: Ten Mistakes You Don't Want to Make 407
Chapter 22: Ten Tips for Small-Business Success 417
Chapter 23: Ten Ways Recent Tax Reform Benefits Small Business 425
Index 429
Introduction 1
Part 1: Getting Started with Small Business 7
Chapter 1: Is Small Business for You? 9
Chapter 2: Laying Your Personal Financial Foundation 27
Chapter 3: Finding Your Niche 43
Chapter 4: First Things First: Crafting Your Business Plan 59
Chapter 5: Making Financing, Ownership, and Organizational Decisions 81
Part 2: Buying an Existing Business 111
Chapter 6: Exploring Buying a Business 113
Chapter 7: Finding the Right Business to Buy 123
Chapter 8: Evaluating a Business to Buy 137
Chapter 9: Negotiating Terms and Sealing the Deal 155
Part 3: Running a Successful Small Business 167
Chapter 10: The Owner's Responsibilities in the Start-Up and Beyond 169
Chapter 11: Marketing: Products, Pricing, Distribution, Promotion, and Sales 197
Chapter 12: Tapping Technology 233
Chapter 13: Keeping Your Customers Loyal 243
Chapter 14: Managing Profitability and Cash 255
Chapter 15: Learning from the Experiences of Others 281
Part 4: Keeping Your Business in Business 295
Chapter 16: Finding and Keeping Superstar Employees 297
Chapter 17: Providing Employee Benefits 327
Chapter 18: Handling Regulatory and Legal Issues 347
Chapter 19: Mastering Small-Business Taxes 361
Chapter 20: Cultivating a Growing Business 375
Part 5: The Part of Tens 397
Chapter 21: Ten Mistakes You Don't Want to Make 399
Chapter 22: Ten Tips for Small-Business Success 409
Chapter 23: Ten Ways the 2017 Tax Reform Bill Benefits Small Business 419
