David Stokes (Kingston University), Nick Wilson (King's College London)

Small Business Management and Entrepreneurship

• Broschiertes Buch

Produktbeschreibung

Now in its eighth edition, this book provides thorough coverage of small business management and entrepreneurship, drawing on contemporary theory and practice in equal measure. It includes recent examples and current references drawn from a wide variety of industrial, social and cultural contexts, such as the impact of Coronavirus on small businesses, the effect of GDPR on market research and the use of influencers in marketing.This textbook is essential reading for small business management modules at all levels in addition to entrepreneurship modules and any programme requiring a focus on small businesses and enterprise.

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Produktdetails

• Verlag: Cengage Learning EMEA
• 8. Aufl.
• Seitenzahl: 512
• Erscheinungstermin: 22. März 2021
• Englisch
• Abmessung: 189mm x 246mm x 20mm
• Gewicht: 817g
• ISBN-13: 9781473773899
• ISBN-10: 147377389X
• Artikelnr.: 60479213

Autorenporträt

Professor David Stokes is Emeritus Professor of Entrepreneurship, in the Small Business Research Centre (SBRC), Kingston Business School, Kingston University, London. Following education at Oriel College, Oxford and the City University Business School, his management career has been with large and small enterprises in the private and public sectors. The subject of his Ph.D. thesis was small enterprise development in the public sector, and he has been involved in many research studies into diverse aspects of small business management, including marketing, critical survival factors and raising finance.

Professor Nick Wilson is Professor of Culture and Creativity at the Department of Culture, Media and Creative Industries, King's College London, where he founded the MA in Arts & Cultural Management. He was previously Principal Lecturer in Entrepreneurship and Small Business at Kingston University, and Course Director of the Programme of Masters courses in the Creative Industries & the Creative Economy.

Inhaltsangabe

Part I. Understanding small business and entrepreneurship1. Small business in the economy2. Entrepreneurship, the entrepreneur and the owner-manager3. The small business and entrepreneurial environment4. Innovation and the marketplace5. Information and helpPart II. Creating the entrepreneurial small business6. Business planning7. Successful small business strategies8. Start-ups and franchises9. Buying an existing business10. Forming and protecting a businessPart III. Managing the entrepreneurial small business11. Management of people and resources12. Marketing13. Money matters for small business14. Business exits and realizing value