Small Business Management - Hatten, Timothy S
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"Are you thinking about starting your own business some day? For many students, preparation for small business ownership begins with a course in Small Business Management. My goal as an instructor (and the purpose of this text) is to help students fulfill their dreams of becoming entrepreneurs and achieving the independence that comes with small business success. The theme of this book revolves around creating and maintaining a sustainable competitive advantage in a small business. Running a small business is difficult in today's rapidly evolving environment. At no other time has it been so…mehr

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Produktbeschreibung
"Are you thinking about starting your own business some day? For many students, preparation for small business ownership begins with a course in Small Business Management. My goal as an instructor (and the purpose of this text) is to help students fulfill their dreams of becoming entrepreneurs and achieving the independence that comes with small business success. The theme of this book revolves around creating and maintaining a sustainable competitive advantage in a small business. Running a small business is difficult in today's rapidly evolving environment. At no other time has it been so important for businesses to hold a competitive advantage. Every chapter in this book can be used to create your competitive advantage-whether it be your idea, your product, your location, or your marketing plan. Running a small business is like being in a race with no finish line. You must continually strive to satisfy the changing wants and needs of your customers. This book can help you run your best race. The writing style is personal and conversational. I have tried to avoid excessive use of jargon by explaining topics in simple, understandable language. The book is written in the first person, present tense, because I, the author, am speaking directly to you, the student. I believe that a good example can help make even the most complex concept more understandable and interesting to read. To strengthen the flow of the material and reinforce important points, examples have been carefully selected from the business press and small business owners I have known"--
Autorenporträt
Timothy S. Hatten is a professor at Colorado Mesa University in Grand Junction, Colorado, where he has served as the Chair of Business Administration and created the Study Abroad Program for CMU campus. He received his PhD from the University of Missouri-Columbia, his MS from Central Missouri State University, and his BA from Western State College in Gunnison, Colorado. He is a two-time Fulbright Scholar teaching small business and entrepreneurship at Reykjavik University in Iceland and Copenhagen Business Academy in Denmark. Dr. Hatten has been passionate about small and family businesses his whole life. He grew up with the family-owned International Harvester farm equipment dealership in Bethany, Missouri, which his father started. Later, he owned and managed a Chevrolet/Buick/Cadillac dealership with his father, Drexel, and brother, Gary. Since entering academia, Dr. Hatten has actively brought students and small businesses together through the Small Business Institute program. He works with small businesses and serves on the Board of Directors of the Business Incubator Center in Grand Junction, Colorado. He is the author of the bestselling Small Business Management: Entrepreneurship and Beyond, 6e published by Cengage which has been used in more than 30 countries.