Small Business Marketing Strategies All In One For Dummies, in conjunction with the U.S. Chamber of Commerce, will provide all the strategies a small business owner would need to generate high-impact campaigns that result in growth and revenue. It will cover developing and evaluating your marketing needs, setting your goals, branding your message, getting your campaign started, using online and social media marketing, incorporating tried-and-true marketing methods, and measuring your results.
Small Business Marketing Strategies All In One For Dummies, in conjunction with the U.S. Chamber of Commerce, will provide all the strategies a small business owner would need to generate high-impact campaigns that result in growth and revenue. It will cover developing and evaluating your marketing needs, setting your goals, branding your message, getting your campaign started, using online and social media marketing, incorporating tried-and-true marketing methods, and measuring your results.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
The U.S. Chamber of Commerce is the world's largest business organization representing the interests of more than 3 million businesses of all sizes, sectors, and regions. Join Small Business Nation today, at uschamber.com/joinsbn.
Inhaltsangabe
Introduction 1 Book 1: Setting Up Your Marketing Foundation 5 Chapter 1: Framing the Marketing Process 7 Chapter 2: Defining Your Customers 17 Chapter 3: Sizing Up the Market 49 Chapter 4: Setting Your Goals 61 Book 2: Getting Started with Your Campaign 73 Chapter 1: Tech Tools to Have 75 Chapter 2: Making the Business Case for Social Media 105 Chapter 3: Plotting a Social Media Marketing Strategy 131 Chapter 4: Managing Your Cybersocial Campaign 157 Chapter 5: Leveraging Search Engine Optimization (SEO) for Social Media 179 Book 3: Content Is King: Content Marketing 235 Chapter 1: Growing Your Brand with Content 237 Chapter 2: Creating a Content Marketing Strategy 259 Chapter 3: Long-Form Content Marketing: Blogging, Online Articles, Ebooks, and More 277 Book 4: Using Social Media 301 Chapter 1: Marketing and Communicating with Twitter 303 Chapter 2: Building a Following and Running a Facebook Marketing Campaign 325 Chapter 3: It's All in Your Image: Instagram and Pinterest 349 Chapter 4: Marketing Yourself and Your Business with LinkedIn 373 Chapter 5: Being Prepared for What's Next 389 Book 5: Incorporating Traditional Marketing 415 Chapter 1: Creating Marketing Communications 417 Chapter 2: Generating and Placing Print and Outdoor Ads 435 Chapter 3: Broadcasting Your Message 455 Chapter 4: Snail-Mailing and Emailing Your Customers Directly 469 Chapter 5: Looking At Brochures, Promotions, Trade Shows, and More 487 Book 6: Measuring Results 505 Chapter 1: Delving into Data 507 Chapter 2: Comparing Metrics from Different Marketing Techniques 523 Chapter 3: Making Decisions by the Numbers 545 Index 559
Introduction 1 Book 1: Setting Up Your Marketing Foundation 5 Chapter 1: Framing the Marketing Process 7 Chapter 2: Defining Your Customers 17 Chapter 3: Sizing Up the Market 49 Chapter 4: Setting Your Goals 61 Book 2: Getting Started with Your Campaign 73 Chapter 1: Tech Tools to Have 75 Chapter 2: Making the Business Case for Social Media 105 Chapter 3: Plotting a Social Media Marketing Strategy 131 Chapter 4: Managing Your Cybersocial Campaign 157 Chapter 5: Leveraging Search Engine Optimization (SEO) for Social Media 179 Book 3: Content Is King: Content Marketing 235 Chapter 1: Growing Your Brand with Content 237 Chapter 2: Creating a Content Marketing Strategy 259 Chapter 3: Long-Form Content Marketing: Blogging, Online Articles, Ebooks, and More 277 Book 4: Using Social Media 301 Chapter 1: Marketing and Communicating with Twitter 303 Chapter 2: Building a Following and Running a Facebook Marketing Campaign 325 Chapter 3: It's All in Your Image: Instagram and Pinterest 349 Chapter 4: Marketing Yourself and Your Business with LinkedIn 373 Chapter 5: Being Prepared for What's Next 389 Book 5: Incorporating Traditional Marketing 415 Chapter 1: Creating Marketing Communications 417 Chapter 2: Generating and Placing Print and Outdoor Ads 435 Chapter 3: Broadcasting Your Message 455 Chapter 4: Snail-Mailing and Emailing Your Customers Directly 469 Chapter 5: Looking At Brochures, Promotions, Trade Shows, and More 487 Book 6: Measuring Results 505 Chapter 1: Delving into Data 507 Chapter 2: Comparing Metrics from Different Marketing Techniques 523 Chapter 3: Making Decisions by the Numbers 545 Index 559
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