Small Business Solutions - Hisrich, Robert D.
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Proven Techniques for Facing and Defeating Common Small Business Problems Before They Defeat Your Business From raising capital and building a good workforce to finding and exploiting a market niche, certain problems have always plagued small business owners and managers, and often spelled the difference between success or failure. "Small Business Solutions "examines 13 of these commonly occurring obstacles, and provides you with the step-by-step answers you need to confront vital questions including: "How will I find the right customers, and get them to buy?" "Why can't I turn these frontline…mehr

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Produktbeschreibung
Proven Techniques for Facing and Defeating Common Small Business Problems Before They Defeat Your Business From raising capital and building a good workforce to finding and exploiting a market niche, certain problems have always plagued small business owners and managers, and often spelled the difference between success or failure. "Small Business Solutions "examines 13 of these commonly occurring obstacles, and provides you with the step-by-step answers you need to confront vital questions including: "How will I find the right customers, and get them to buy?" "Why can't I turn these frontline sales into bottom line profits?" "Where can I find the money I need to fuel my company's expansion?" "Which distribution channels will most effectively get me to the end users?" "When should I start giving up precious control to make room for further growth?" While all businesses obviously face unique concerns and crises, the fact remains that many of these problems are remarkably similar and can be addressed in ways that have always worked. "Small Business Solutions "shows you how to foresee and address the 13 most fundamental of these questions, and provides you with the answers you need to overcome them at each step of the game on your way to building a viable, successful, and long-lasting enterprise.
Autorenporträt
Robert D. Hisrich is the Bridgestone Chair of International Marketing and Director of the Global Management Center and International Programs at the College of Business Administration at Kent State University. He holds a B.A. from DePauw University and an M.B.A. and PhD from the University of Cincinnati. In 2021, he was named in the top 2 percent of scientists in the world in business and economics in a survey published by Stanford University. Professor Hisrich's research pursuits are focused on entrepreneurship and venture creation: entrepreneurial ethics, corporate entrepreneurship, women and minority entrepreneurs, venture financing, and global venture creation. He teaches courses and gives seminars in these areas. His interest in global management and entrepreneurship resulted in two Fulbright Fellowships in Budapest and Hungary, honorary degrees from Chuvash State University (Russia) and University of Miskolc (Hungary), and being a visiting faculty member in universities in Austria, China, Australia, Ireland, and Slovenia. Professor Hisrich serves on the editorial boards of several prominent journals in entrepreneurial scholarship, is on several boards of directors, and is author or coauthor of over 300 research articles appearing in journals such as Journal of Marketing, Journal of Marketing Research, Journal of Business Venturing, Academy of Management Review, and Entrepreneurship Theory and Practice. Professor Hisrich has authored or coauthored 45 books or their editions, including Entrepreneurial Marketing, Entrepreneurial Finance, Effective Entrepreneurial Management, Small Business Solutions, International Entrepreneurship: Starting, Developing and Managing a Global Venture (3rd edition), and Technology Entrepreneurship: Value Creation, Protection, and Capture (2nd edition).