Tom Pease

Small Business Survival 101

Principles for Fail Proofing Your Business

• Broschiertes Buch

Produktbeschreibung

Small Business Survival 101 contains eight broad principles to implement into any small business that help it last. A sampling includes "It Must Be Easy", ?The Leader Gets It Right? ?Entrepreneurship by Santa Claus? and ?Someone Can Sell.? The goal of the book is to make new entrepreneurs and those expanding into new industries, mindful of strategies that are long lasting and those that aren't.

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Produktdetails

• Verlag: Morgan James Publishing
• Seitenzahl: 236
• Erscheinungstermin: 1. März 2014
• Englisch
• Abmessung: 229mm x 152mm x 14mm
• Gewicht: 390g
• ISBN-13: 9781614487906
• ISBN-10: 1614487901
• Artikelnr.: 39104393

Autorenporträt

Tom Pease earned a degree in Journalism from the University of Tennessee. He served two years in the Navy and then worked for IBM for six years. In 1981 he began the company he owns and runs. He hosted the radio show “The Technology Hour with Tom Pease,” wrote a business column for two years for the Memphis Daily News, and published his first book Going Out Of Business By Design: Why 70% of Small Businesses Fail. He is sometimes a guest instructor at the University of Memphis.

Inhaltsangabe

Chapter 1: Touring Entrepreneur Land and Meriting Citizenship
You Can’t Give What You Don’t Have
Chapter 2: It Must Be Easy
Ease And Convenience Are The Two Primary Buying Criteria
Chapter 3: Someone Can Sell
In Order To Keep Doing What You Are Doing You Have To Sell
Chapter 4: Characteristics Of The Best Businesses To Be In
To Get Repeat Business You Have To Build It In
Chapter 5: No Change … No Change
The Way To Deal With Change Is To Change
Chapter 6: The Leader Gets It Right
Where There Is No Vision People Perish
Chapter 7: Know Your Numbers
You Can’t Manage It If You Don’t Measure It
Chapter 8: Have An Exit Plan
It Becomes About Profit And Profit And Not Profit And Loss