Many cities with a population of 150,000 or less struggle to compete with their larger neighbors and often have trouble attracting residents and new businesses. This book explores the numerous ways these cities can compete on a larger scale without sacrificing their small-town character. It utilizes experiences from other cities, as well as from the author's time revitalizing Augusta, Maine (pop. 19,000). Featuring chapters that focus on organizing volunteers, adhering to aesthetics, marketing, urban planning, and more, this book tackles key paths every small city should follow when attempting to redevelop its image.…mehr
Many cities with a population of 150,000 or less struggle to compete with their larger neighbors and often have trouble attracting residents and new businesses. This book explores the numerous ways these cities can compete on a larger scale without sacrificing their small-town character. It utilizes experiences from other cities, as well as from the author's time revitalizing Augusta, Maine (pop. 19,000). Featuring chapters that focus on organizing volunteers, adhering to aesthetics, marketing, urban planning, and more, this book tackles key paths every small city should follow when attempting to redevelop its image.
Michael G. Hall is the executive director for the Augusta Downtown Alliance, a nonprofit affiliated with the Main Street America program. His experience includes his on-site work with Historic Scotland, English Heritage, Sons of the American Revolution, and UNESCO World Heritage.
Inhaltsangabe
Table of Contents Acknowledgments viii Introduction 1. Organizing Your House: The Importance of Organizations and Partnerships 2. It's All About Distinction: Identifying and Placemaking Your Small Town 3. Focus on Aesthetics 4. Ignore the Haters: Learn to Trust Your Instincts 5. It's the Traffic Count, Stupid 6. Marketing Your Small City ... the Right Way 7. Trickle Down(town) Economics: Why Upper-Floor Development Is Key to Street-Level Retail 8. Get a Little Artsy 9. Leveraging the Unexpected: A Proactive Approach to Disaster Mitigation 10. Avoid the Three Deadly Fallacies of Urban Planning 11. Mixing It Up: Celebrating Diversity in America's Small Cities Conclusion: Not a Moment to Lose Chapter Notes Bibliography Index
Table of Contents Acknowledgments viii Introduction 1. Organizing Your House: The Importance of Organizations and Partnerships 2. It's All About Distinction: Identifying and Placemaking Your Small Town 3. Focus on Aesthetics 4. Ignore the Haters: Learn to Trust Your Instincts 5. It's the Traffic Count, Stupid 6. Marketing Your Small City ... the Right Way 7. Trickle Down(town) Economics: Why Upper-Floor Development Is Key to Street-Level Retail 8. Get a Little Artsy 9. Leveraging the Unexpected: A Proactive Approach to Disaster Mitigation 10. Avoid the Three Deadly Fallacies of Urban Planning 11. Mixing It Up: Celebrating Diversity in America's Small Cities Conclusion: Not a Moment to Lose Chapter Notes Bibliography Index
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