Andere Kunden interessierten sich auch für
![Why Smart Companies Do Dumb Things]( "Why Smart Companies Do Dumb Things")
Why Smart Companies Do Dumb Things23,99 €![Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector]( "Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector")
Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector259,99 €![New Techniques for Brand Management in the Healthcare Sector]( "New Techniques for Brand Management in the Healthcare Sector")
New Techniques for Brand Management in the Healthcare Sector267,99 €![Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies]( "Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies")
Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies315,99 €![Emerging Trends and Innovation in Sports Marketing and Management in Asia]( "Emerging Trends and Innovation in Sports Marketing and Management in Asia")
Emerging Trends and Innovation in Sports Marketing and Management in Asia240,99 €![Myth in Modern Media Management and Marketing]( "Myth in Modern Media Management and Marketing")
Myth in Modern Media Management and Marketing229,99 €![Driving Green Marketing in Fashion and Retail]( "Driving Green Marketing in Fashion and Retail")
Driving Green Marketing in Fashion and Retail315,99 €
The internet of things (IoT) enhances customer experience, increases the amount of data gained through connected devices, and widens the scope of analytics. This provides a range of exciting marketing possibilities such as selling existing products and services more effectively, delivering truly personalized customer experiences, and potentially creating new products and services. Smart Marketing With the Internet of Things is an essential reference source that discusses the use of the internet of things in marketing, as well as its importance in enhancing the customer experience. Featuring research on topics such as augmented reality, sensor networks, and wearable technology, this book is ideally designed for business professionals, marketing managers, marketing strategists, academicians, researchers, and graduate-level students seeking coverage on the use of IoT in enhancing customer marketing outcomes.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.