Mary J. Cronin

Gebundenes Buch

Smart Products, Smarter Services

Beschreibung

An analysis of smart products and their impact on the automotive, wireless, energy, residential and health industries.

Autor

Mary J. Cronin is Professor of Management in the Information Systems Department at the Carroll School of Management, Boston College. Her research analyzes the intersection of business strategy and technology, with a focus on industry transformation from technology triggers such as the internet, wireless networking, and embedded product intelligence. She is the author of numerous books, including Doing Business on the Internet (1994) and Unchained Value (1999).

Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 350
• Erscheinungstermin: 19. August 2010
• Englisch
• Abmessung: 235mm x 157mm x 23mm
• Gewicht: 658g
• ISBN-13: 9780521195195
• ISBN-10: 0521195195
• Artikelnr.: 29923614