Introduction – it’s all change in retail and yet...
You the Retailer – why and how to make a great retail life
i. What do you want for yourself?
ii. Rising above the crowd
iii. Rolling those snowballs
The Secrets – the Five Fundamentals of the Greatest Retail Successes
1. The Big Idea: what are you even here for?
2. Simplicity: your job is to make it easy for people to spend money
3. Inspiration: make me want it
4. Location Agnosticism: putting the store everywhere and anywhere it’s
relevant
5. Mind States: targeted purchase or retail therapy?
The Team – how happy teams make everything better
6. How to build great teams
7. How to get people out of bed
8. All we need is a little better every time
The Customer – surprise, delight and count the cash
9 We love shopping here!
10 Price and value
11 Promote or die
12 Marketing for real people
The Store – easy to shop and inspirational to be in or at
13 Discovery
14 The great big theatre of shop
15 Detail, detail, detail - the store environment
16 And finally...how we got here
Epilogue - and we're done?
