Having the big idea is merely the beginning. Raising and using venture capital is pivotal to the success of many an ambitious new venture, but venture capital is more than money. Its far too expensive to be treated merely as cash, and if used well, far more critical to the successful venture.This can be a daunting process.
Smarter Ventures leads you inside the world of European venture capital, and takes you step-by-step through the venture cycle.
By holding a mirror up to both sides of the money-raising process, Katharine Campbell shows how entrepreneurs can better understand venture capitalists - and vice versa leading to more productive relationships and smarter ventures.
Katharine Campbell explains how venture capitalists think, what they are looking for and why. Learn how to spot the good -and the bad investors, and equip yourself with the tools and the knowledge to seal a successful partnership.
Smarter Ventures is the bible of the European venture capital market and your complete companion to the venture cycle.
"Smarter Ventures is essential reading for anyone interested and involved in new ventures and venture capital whether funding it, using it, providing it or teaching potential entrepreneurs . The book is so complete it is almost a funding cookbook . Anyone involved in enterprise, as a practitioner, venture capitalist or academic, should regard Smarter Ventures as required reading."
- Book Review, Financial Times
Product Description
Having the big idea is merely the beginning. Raising and using venture capital is pivotal to the success of many an ambitious new venture, but venture capital is more than money. It's far too expensive to be treated merely as cash, and if used well, far more critical to the successful venture.This can be a daunting process.
Smarter Ventures leads you inside the world of European venture capital, and takes you step-by-step through the venture cycle.
By holding a mirror up to both sides of the money-raising process, Katharine Campbell shows how entrepreneurs can better understand venture capitalists - and vice versa - leading to more productive relationships and smarter ventures.
Katharine Campbell explains how venture capitalists think, what they are looking for and why. Learn how to spot the good -and the bad - investors, and equip yourself with the tools and the knowledge to seal a successful partnership.
Smarter Ventures is the bible of the European venture capital market and your complete companion to the venture cycle.
Smarter Ventures is essential reading for anyone interested and involved in new ventures and venture capital - whether funding it, using it, providing it or teaching potential entrepreneurs.. The book is so complete it is almost a funding cookbook.. Anyone involved in enterprise, as a practitioner, venture capitalist or academic, should regard Smarter Ventures as required reading.
- Book Review, Financial Times
SMARTER VENTURES
Preface
Introduction PART ONE - THE INDUSTRY
Inside the venture industry
Cycle Psychology
An eclectic's history of venture capital in Europe
Silicon Valley compared
Other species :angels and corporate venture capitalists
PART 2 - THE PROCESS
Fit for venture capital
The Approach
Choosing a venture capitalist
The Business Plan
Early meetings
Due diligence
Term sheets
Negotiations
Close
PART 3 - WORKING WITH VENTURE CAPITAL
VC on board
Down rounds
Exits
PART 4 - THE FUTURE
A European industry matures
VC JARGON BUSTER
Smarter Ventures leads you inside the world of European venture capital, and takes you step-by-step through the venture cycle.
By holding a mirror up to both sides of the money-raising process, Katharine Campbell shows how entrepreneurs can better understand venture capitalists - and vice versa leading to more productive relationships and smarter ventures.
Katharine Campbell explains how venture capitalists think, what they are looking for and why. Learn how to spot the good -and the bad investors, and equip yourself with the tools and the knowledge to seal a successful partnership.
Smarter Ventures is the bible of the European venture capital market and your complete companion to the venture cycle.
"Smarter Ventures is essential reading for anyone interested and involved in new ventures and venture capital whether funding it, using it, providing it or teaching potential entrepreneurs . The book is so complete it is almost a funding cookbook . Anyone involved in enterprise, as a practitioner, venture capitalist or academic, should regard Smarter Ventures as required reading."
- Book Review, Financial Times
Product Description
Having the big idea is merely the beginning. Raising and using venture capital is pivotal to the success of many an ambitious new venture, but venture capital is more than money. It's far too expensive to be treated merely as cash, and if used well, far more critical to the successful venture.This can be a daunting process.
Smarter Ventures leads you inside the world of European venture capital, and takes you step-by-step through the venture cycle.
By holding a mirror up to both sides of the money-raising process, Katharine Campbell shows how entrepreneurs can better understand venture capitalists - and vice versa - leading to more productive relationships and smarter ventures.
Katharine Campbell explains how venture capitalists think, what they are looking for and why. Learn how to spot the good -and the bad - investors, and equip yourself with the tools and the knowledge to seal a successful partnership.
Smarter Ventures is the bible of the European venture capital market and your complete companion to the venture cycle.
Smarter Ventures is essential reading for anyone interested and involved in new ventures and venture capital - whether funding it, using it, providing it or teaching potential entrepreneurs.. The book is so complete it is almost a funding cookbook.. Anyone involved in enterprise, as a practitioner, venture capitalist or academic, should regard Smarter Ventures as required reading.
- Book Review, Financial Times
SMARTER VENTURES
Preface
Introduction PART ONE - THE INDUSTRY
Inside the venture industry
Cycle Psychology
An eclectic's history of venture capital in Europe
Silicon Valley compared
Other species :angels and corporate venture capitalists
PART 2 - THE PROCESS
Fit for venture capital
The Approach
Choosing a venture capitalist
The Business Plan
Early meetings
Due diligence
Term sheets
Negotiations
Close
PART 3 - WORKING WITH VENTURE CAPITAL
VC on board
Down rounds
Exits
PART 4 - THE FUTURE
A European industry matures
VC JARGON BUSTER