New technologies and ideas arises from time to time. They are sometimes disruptive, and sometimes they just disappear with the wind. What makes any new technology become standard is the ability of some engineers to apply it in a real-life problem solution. RFID is one of those disruptive technologies that are here to change the world. There are a plethora of possibilities and we are just scratching the surface of all possible uses, from personal golf balls identification to interactive dressing rooms where customers can scan dressing items and self-identify product data and find similar products or different sizes./ Wilder Boer - CEO - Axcela Inc.