SME Internationalisation - Arora, Nidhi;Kaur, Parneet
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The book investigates the current Internationalisation status of Small and Medium enterprises in the manufacturing sector of Punjab. Internationalisation of SMEs has been researched earlier but still there exists a gap that how it takes place and which of the factors pushes these firms to enter into new markets. Internationalisation of firms is a vast topic which includes a wide range of internationalisation theories, dimensions, patterns and various influential factors which affect their internationalisation processes in one way or the other. The main objectives of the study were to find out…mehr

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Produktbeschreibung
The book investigates the current Internationalisation status of Small and Medium enterprises in the manufacturing sector of Punjab. Internationalisation of SMEs has been researched earlier but still there exists a gap that how it takes place and which of the factors pushes these firms to enter into new markets. Internationalisation of firms is a vast topic which includes a wide range of internationalisation theories, dimensions, patterns and various influential factors which affect their internationalisation processes in one way or the other. The main objectives of the study were to find out the sources of awareness which provide information to SMEs of Punjab to do their businesses outside the domestic markets, to examine the internationalisation processes of SMEs through their internationalisation dimensions and patterns, to identify the driving forces which foster and hinder the internationalisation process of SMEs. The last objective of the study is to develop a model which was framed on the basis of the results obtained after the analysis of the information collected through questionnaire and personal interview. The sample of the study was 100 SME exporters.
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Autorenporträt
La dott.ssa Nidhi Arora lavora attualmente come professore assistente presso il GGDSD College, Kheri Gurna, Banur (Punjab). Ha completato i suoi studi presso la School of Management Studies, Punjabi University, Patiala come ricercatrice a tempo pieno nell'area dell'International Business.