SME Internationalization Strategies - Dominguez, Noémie
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Internationalisation is a strategic issue for companies as it is today the central axis for the development of small and medium-sized enterprises (SMEs). Market expansion and the growing importance of emerging markets offer new development opportunities for SMEs to use innovative strategies - such as head-deck strategies - to effectively penetrate these markets. This book focuses on understanding these new strategies. Why do SMEs use head-of-bridge strategies in order to internationalise? How do they deploy such strategies abroad? Based on the example of five manufacturing SMEs, which are at…mehr

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Produktbeschreibung
Internationalisation is a strategic issue for companies as it is today the central axis for the development of small and medium-sized enterprises (SMEs). Market expansion and the growing importance of emerging markets offer new development opportunities for SMEs to use innovative strategies - such as head-deck strategies - to effectively penetrate these markets. This book focuses on understanding these new strategies. Why do SMEs use head-of-bridge strategies in order to internationalise? How do they deploy such strategies abroad? Based on the example of five manufacturing SMEs, which are at different stages of internationalisation, this book highlights the main motivations, stages of deployment but also difficulties encountered in this direction.
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Autorenporträt
Noémie DOMINGUEZ, MAGELLAN Research Centre, Lyon, France.