SMEs in Central America - Leguizamón Rodríguez, Francisco A.;Leguizamón Velandia, Diana P.
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This book arises from the identification of the role of SME support institutions in Central America and the writing of more than 100 case studies on the trajectory of small and medium enterprises in the region. The comparison between the needs of these enterprises and the services offered by the institutions led us to the conclusion of the importance of creating a more effective link between them, which we call the "Business Extensionist". The process of preparing Extensionists, the results of the first tests of the process and a glimpse of the future are the essence of the document that reaches the reader's hands.…mehr

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Produktbeschreibung
This book arises from the identification of the role of SME support institutions in Central America and the writing of more than 100 case studies on the trajectory of small and medium enterprises in the region. The comparison between the needs of these enterprises and the services offered by the institutions led us to the conclusion of the importance of creating a more effective link between them, which we call the "Business Extensionist". The process of preparing Extensionists, the results of the first tests of the process and a glimpse of the future are the essence of the document that reaches the reader's hands.
Autorenporträt
Francisco Leguizamón holds a PhD in Economics and an MBA from INCAE, where he is Professor Emeritus and founding member. He holds a DBA in Management and Strategy from IESE in Spain. He is the author of more than 170 case studies, including some enrolled at Harvard Business School and IESE. He has written several books, including "The Business Extensionist".