Smiling Through Turbulence - Sarasin, Patee
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In his book Smiling Through Turbulence, Patee Sarasin, shares the highs and lows he experienced managing Nok Air, one of Asia's leading low-cost carriers. Patee co-founded Nok in 2004 and was CEO until he stepped down in September 2017. When Patee recounts his experiences in life and in running the airline, he also highlights the lessons learnt. These are lessons people can apply to their own lives and businesses. The book begins with Patee discussing the December 2004 tsunami that devasted parts of southern Thailand. Nok Air had launched only a few months prior to this catastrophe. The…mehr

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In his book Smiling Through Turbulence, Patee Sarasin, shares the highs and lows he experienced managing Nok Air, one of Asia's leading low-cost carriers. Patee co-founded Nok in 2004 and was CEO until he stepped down in September 2017. When Patee recounts his experiences in life and in running the airline, he also highlights the lessons learnt. These are lessons people can apply to their own lives and businesses. The book begins with Patee discussing the December 2004 tsunami that devasted parts of southern Thailand. Nok Air had launched only a few months prior to this catastrophe. The tsunami had a major impact on the airline's operations and pushed the business to the brink. Patee talks about how the airline dealt with this crisis and helped the community. Nok Air flew in doctors and medical staff for free, to the disaster zone, and evacuated people including the injured. He explains that in a crisis, one will ultimately be judged - not by the crisis - but by how one deals with the situation. The airline also came close to the brink of financial collapse in 2008 when global oil prices were high. Ironically, it was the global financial crisis that saved the airline, because it caused fuel prices to plummet. Patee was brought up straddling western and Thai culture. In the book, he gives insights into how to work with Thai people. He also recounts his early experiences working in Thailand on chicken farms where he learnt the 'real Thai' culture. This book will be of interest to people who want to learn lessons in business and in life. Patee speaks openly about the experiences and lessons he learned from running one of Asia's leading low-cost carriers.
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