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The basis of advertising and marketing are being buffeted by new technologies. We are about to begin the era of the consumer whose rules are unclear, while we are faced with new technologies that will change the way companies and customers interact.

Produktbeschreibung
The basis of advertising and marketing are being buffeted by new technologies. We are about to begin the era of the consumer whose rules are unclear, while we are faced with new technologies that will change the way companies and customers interact.