High Quality Content by WIKIPEDIA articles! "EMAP" is an abbreviation of East Midland Allied Press. Richard Winfrey purchased the Spalding Guardian in 1887 and later purchased the Lynn News and the Peterborough Advertiser; he also started the North Cambs Echo. Sir Richard Winfrey (1858- 1944) was a Liberal politician and campaigner for agricultural rights and the papers were used to promote his political views in and around Spalding, Boston, Sleaford & Peterborough. During World War II Winfrey's newspaper interests began to be passed over to his son, Richard Pattinson Winfrey (1902-1985). In 1947, under the direction of 'Pat' Winfrey, the family's newspaper titles were consolidated to form the East Midland Allied Press. The company was formed by the merger of the Northamptonshire Printing and Publishing Co., the Peterborough Advertiser Co., the West Norfolk and King's Lynn Newspaper Co. and commercial printing sections at Rushden, King's Lynn and Bury St. Edmunds. The magazine division was founded on a hunch when the company's printing presses lay dormant between printing issues of the local papers.