High Quality Content by WIKIPEDIA articles! Darrin O'Brien (born October 30, 1969), better known by his stage name Snow, is a Canadian reggae musician. He is best known for his 1993 single "Informer", which reached No. 1 on the U.S. Billboard Hot 100. Snow was born and raised in the North York district of Toronto, Ontario. For much of his childhood, he lived in the Allenbury Gardens housing projects, and at the age of 16 moved to Ajax, Ontario. Snow was discovered by a Jamaican-born DJ named Marvin Prince, while living in Ajax. The name Snow, a backronym for "Super Notorious Outrageous Whiteboy", was given to him by Marvin Prince. Prince took Snow to New York City and introduced him to MC Shan, who introduced them both to producer David Kenneth Eng and Steve Salem. Snow eventually signed a contract to record on their Motorjam/Elektra record label. His 1993 debut album was 12 Inches of Snow. MC Shan and Marvin Prince produced the entire album while Snow was imprisoned for a year on an assault charge.