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Holopragmatic methodology for agricultural producers.The social balance sheet, as an organizational management methodology, shows the set of management practices developed by a company, revealing its impact and the management of effects in its value chain. A holopragmatic methodology of social balance for the development of management practices of continuous improvement and social responsibility from agricultural producers, facilitates the realization of a new way of approaching the agricultural activity, with business criteria and management parameters that seek to provide practical solutions to production problems.