Social Behavioral Statistics - Heredia, Roberto R.; Hartley, Richard D.
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Focusing on practical application, this textbook provides clear and concise explanations of statistical tests and techniques that students can apply in real-world situations. It has a dual emphasis: firstly, on doing statistics, and secondly, on understanding statistics, to do away with the mindset that statistics is difficult. Procedural explanations are provided so students know how to apply particular statistical tests and techniques in practical research situations. Conceptual understanding is encouraged to ensure students know not only when and how to apply appropriate techniques, but…mehr

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Produktbeschreibung
Focusing on practical application, this textbook provides clear and concise explanations of statistical tests and techniques that students can apply in real-world situations. It has a dual emphasis: firstly, on doing statistics, and secondly, on understanding statistics, to do away with the mindset that statistics is difficult. Procedural explanations are provided so students know how to apply particular statistical tests and techniques in practical research situations. Conceptual understanding is encouraged to ensure students know not only when and how to apply appropriate techniques, but also why they are using them. Ancillary resources are available including sample answers to exercises, PowerPoint teaching slides, instructor manual, and a test bank. Illustrative figures, real-world data, practice exercises, and software instruction make this an essential resource for mastering statistics for undergraduate and graduate students in the social and behavioral sciences.
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Autorenporträt
Roberto R. Heredia is Regents Professor in the Department of Psychology and Communication at Texas A & M International University, USA. He served as chair of the Department of Behavioral Sciences for two years and he was director of a multimillion-dollar grant from the US Department of Education. He has published on bilingual memory, bilingual lexical representation, bilingual nonliteral language processing, stereotype processing, and evolutionary psychology.