Patricia Dias, Alexandre Duarte

Broschiertes Buch

Social Brand Management in a Post Covid-19 Era

Beschreibung

This book discusses how the Covid-19 pandemic changed the way consumers relate with brands and how brands can reinvent, improve, or optimize themselves to meet new needs, expectations, and preferences of consumers.

Autor

Patrícia Dias is an Assistant Professor at Universidade Católica Portuguesa and a Researcher at CECC - Research Centre for Communication and Culture and CRC-W - Católica Research Centre in Psychology, Family and Social Wellbeing. Alexandre Duarte is an Assistant Professor at Universidade NOVA de Lisboa, an Invited Professor at Universidade Católica Portuguesa, and a Researcher at ICNOVA - Universidade Nova de Lisboa.

Produktdetails

• Routledge Focus on Business and Management
• Verlag: Taylor & Francis Ltd
• Seitenzahl: 76
• Erscheinungstermin: 29. November 2024
• Englisch
• Abmessung: 216mm x 140mm x 4mm
• Gewicht: 108g
• ISBN-13: 9781032465739
• ISBN-10: 1032465735
• Artikelnr.: 71911327